Who We Are
Two Coaches. One Mission. Over 1,000 Athletes.
Why We Exist
We're coaches who see the reality every day. Talented athletes working minimum wage jobs that don't respect their training schedules. Families struggling to afford camps and equipment. Some kids drifting toward trouble because they need money and don't see another option. We built Hustle to create a better path: real wages, flexible hours, and mentorship from athletes who've been there.
You get professional moving service. They get opportunity that matters. Everyone wins.
You get professional moving service. They get opportunity that matters. Everyone wins.
Real Wages For Athletes
Real Wages For Athletes
Real Wages For Athletes
Championship Training
Championship Training
Championship Training
Keeping Kids On Track
Keeping Kids On Track
Keeping Kids On Track
We're building a pipeline that keeps Toronto youth on the right path. Every move is a mentorship opportunity. Every dollar funds scholarships, supports families in crisis, and keeps kids in sports.
Will & David, Co-Founders
Our Path Forward
2025
Launch & Prove It
Launching December 2025 with 40+ student-athletes in our coaching network across Toronto, GTA, and Golden Horseshoe. Focus: Deliver championship service, pay real wages, build trust. First 100 founding members fund the foundation.
2026
Serve Who Need It Most
Scale operations across Southern Ontario. Partner with women's shelters to move domestic violence survivors and work with tenant groups to help families wrongfully evicted by greedy landlords. Build community trust by showing up when it matters.
2027-2028
Build The Infrastructure
Bring Hustle to reservations across Canada. Hire Indigenous athletes, expand programs to underserved communities. Break systemic barriers that keep youth locked out of opportunity.
2029-2030
Scale Across Canada
Open company-owned locations in Ottawa, Calgary, Vancouver, Montreal, London, Kitchener-Waterloo. Partner with local coaches in each city. Every location runs the same playbook: real wages, proper training, serving communities facing displacement.
2030+
Reach Indigenous Communities
Bring Hustle to reservations across Canada. Hire Indigenous athletes, expand programs to underserved communities. Break systemic barriers that keep youth locked out of opportunity.
2025
Launch & Prove It
Launching December 2025 with 40+ student-athletes in our coaching network across Toronto, GTA, and Golden Horseshoe. Focus: Deliver championship service, pay real wages, build trust. First 100 founding members fund the foundation.
2026
Serve Who Need It Most
Scale operations across Southern Ontario. Partner with women's shelters to move domestic violence survivors and work with tenant groups to help families wrongfully evicted by greedy landlords. Build community trust by showing up when it matters.
2027-2028
Build The Infrastructure
Bring Hustle to reservations across Canada. Hire Indigenous athletes, expand programs to underserved communities. Break systemic barriers that keep youth locked out of opportunity.
2029-2030
Scale Across Canada
Open company-owned locations in Ottawa, Calgary, Vancouver, Montreal, London, Kitchener-Waterloo. Partner with local coaches in each city. Every location runs the same playbook: real wages, proper training, serving communities facing displacement.
2030+
Reach Indigenous Communities
Bring Hustle to reservations across Canada. Hire Indigenous athletes, expand programs to underserved communities. Break systemic barriers that keep youth locked out of opportunity.
2025
Launch & Prove It
Launching December 2025 with 40+ student-athletes in our coaching network across Toronto, GTA, and Golden Horseshoe. Focus: Deliver championship service, pay real wages, build trust. First 100 founding members fund the foundation.
2026
Serve Who Need It Most
Scale operations across Southern Ontario. Partner with women's shelters to move domestic violence survivors and work with tenant groups to help families wrongfully evicted by greedy landlords. Build community trust by showing up when it matters.
2027-2028
Build The Infrastructure
Bring Hustle to reservations across Canada. Hire Indigenous athletes, expand programs to underserved communities. Break systemic barriers that keep youth locked out of opportunity.
2029-2030
Scale Across Canada
Open company-owned locations in Ottawa, Calgary, Vancouver, Montreal, London, Kitchener-Waterloo. Partner with local coaches in each city. Every location runs the same playbook: real wages, proper training, serving communities facing displacement.
2030+
Reach Indigenous Communities
Bring Hustle to reservations across Canada. Hire Indigenous athletes, expand programs to underserved communities. Break systemic barriers that keep youth locked out of opportunity.
2025
Launch & Prove It
Launching December 2025 with 40+ student-athletes in our coaching network across Toronto, GTA, and Golden Horseshoe. Focus: Deliver championship service, pay real wages, build trust. First 100 founding members fund the foundation.
2026
Serve Who Need It Most
Scale operations across Southern Ontario. Partner with women's shelters to move domestic violence survivors and work with tenant groups to help families wrongfully evicted by greedy landlords. Build community trust by showing up when it matters.
2027-2028
Build The Infrastructure
Bring Hustle to reservations across Canada. Hire Indigenous athletes, expand programs to underserved communities. Break systemic barriers that keep youth locked out of opportunity.
2029-2030
Scale Across Canada
Open company-owned locations in Ottawa, Calgary, Vancouver, Montreal, London, Kitchener-Waterloo. Partner with local coaches in each city. Every location runs the same playbook: real wages, proper training, serving communities facing displacement.
2030+
Reach Indigenous Communities
Bring Hustle to reservations across Canada. Hire Indigenous athletes, expand programs to underserved communities. Break systemic barriers that keep youth locked out of opportunity.
The Foundation
Our Numbers Speak For Themselves
1,000+ Athletes
In our combined coaching networks across Toronto, GTA, and Golden Horseshoe.
1,000+ Athletes
In our combined coaching networks across Toronto, GTA, and Golden Horseshoe.
1,000+ Athletes
In our combined coaching networks across Toronto, GTA, and Golden Horseshoe.
30+ Years & Counting
Combined playing and coaching experience between Will (16 years) and David (20+ years).
30+ Years & Counting
Combined playing and coaching experience between Will (16 years) and David (20+ years).
30+ Years & Counting
Combined playing and coaching experience between Will (16 years) and David (20+ years).
First 100 For Launch
Founding members lock in lifetime rates and priority booking forever.
First 100 For Launch
Founding members lock in lifetime rates and priority booking forever.
First 100 For Launch
Founding members lock in lifetime rates and priority booking forever.
$20 to 40 per Hour
Our athletes earn real wages, not minimum wage exploitation.
$20 to 40 per Hour
Our athletes earn real wages, not minimum wage exploitation.
$20 to 40 per Hour
Our athletes earn real wages, not minimum wage exploitation.
Meet The Coaches
William K. Noakes
Co-Founder & Operations Director
Former Team Ontario/USports Player & Football Coach
Leads business strategy, systems, and growth. 16 years playing and coaching experience. Jr. Argos Assistant Head Coach & Defensive Coordinator. St. Michaels College School Coach.
William K. Noakes
Lead Mover
Former Team Ontario/USports Player & Football Coach
Leads business strategy, systems, and growth. 16 years playing and coaching experience. Jr. Argos Assistant Head Coach & Defensive Coordinator. St. Michaels College School Coach.
William K. Noakes
Co-Founder & Operations Director
Former Team Ontario/USports Player & Football Coach
Leads business strategy, systems, and growth. 16 years playing and coaching experience. Jr. Argos Assistant Head Coach & Defensive Coordinator. St. Michaels College School Coach.
David Sims
Co-Founder & Athletic Director
Former NCAA/NFL Player & Football Coach
Leads athlete recruitment, training, and field operations. 20+ years playing and coaching. 4 years NCAA (Iowa State), 6 years NFL (Giants, Bucs, Browns, Eagles, Colts). Certified Athletic Trainer & Personal Trainer. St. Michaels College School Coach.
David Sims
Co-Founder & Athletic Director
Former NCAA/NFL Player & Football Coach
Leads athlete recruitment, training, and field operations. 20+ years playing and coaching. 4 years NCAA (Iowa State), 6 years NFL (Giants, Bucs, Browns, Eagles, Colts). Certified Athletic Trainer & Personal Trainer. St. Michaels College School Coach.
David Sims
Co-Founder & Athletic Director
Former NCAA/NFL Player & Football Coach
Leads athlete recruitment, training, and field operations. 20+ years playing and coaching. 4 years NCAA (Iowa State), 6 years NFL (Giants, Bucs, Browns, Eagles, Colts). Certified Athletic Trainer & Personal Trainer. St. Michaels College School Coach.
