Brand
Brand

Who We Are

Two Coaches. One Mission. Over 30 Athletes.

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Why We Exist

We built Hustle because sport is becoming unaffordable for families, and the pressure lands on athletes at every level. As coaches, we created Hustle to give athletes flexible, high-paying work so they can work fewer hours, stay in school, keep training, and afford their seasons. Moving and logistics rewards the same traits sport demands: discipline, focus under pressure, teamwork, and physical execution.

Customers receive organized, high-performance moving and logistics support while athletes gain real wages and meaningful opportunity.

Customers receive organized, high-performance moving and logistics support while athletes gain real wages and meaningful opportunity.

Fair Pay For Athletes

Fair Pay For Athletes

Discipline & Standards

Discipline & Standards

Keeping Athletes In Sport

Keeping Athletes In Sport

Meet The Team

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William K. Noakes

CEO & Co-Founder

Former Team Ontario/USports Player & Football Coach

Leads business strategy, systems, and growth. 16 years playing and coaching experience. Jr. Argos Assistant Head Coach & Defensive Coordinator. St. Michaels College School Coach.

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William K. Noakes

Lead Mover

Former Team Ontario/USports Player & Football Coach

Leads business strategy, systems, and growth. 16 years playing and coaching experience. Jr. Argos Assistant Head Coach & Defensive Coordinator. St. Michaels College School Coach.

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David Sims

President & Co-Founder

Former NCAA/NFL Player & Football Coach

Leads athlete recruitment, training, and field operations. 20+ years playing and coaching. 4 years NCAA (Iowa State), 6 years NFL (Giants, Bucs, Browns, Eagles, Colts). Certified Athletic Trainer & Personal Trainer. St. Michaels College School Coach.

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David Sims

President & Co-Founder

Former NCAA/NFL Player & Football Coach

Leads athlete recruitment, training, and field operations. 20+ years playing and coaching. 4 years NCAA (Iowa State), 6 years NFL (Giants, Bucs, Browns, Eagles, Colts). Certified Athletic Trainer & Personal Trainer. St. Michaels College School Coach.

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Michael Sousa

Director of Operations

Lead Captain

Costco Manager/Supervisor & Community Coach

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Michael Sousa

Director of Operations

Lead Captain

Costco Manager/Supervisor & Community Coach

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Tristan Rumeo

Director of Athlete Development

Lead Captain

Former Rogers Store Manager & Community Coach

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Tristan Rumeo

Director of Athlete Development

Lead Captain

Former Rogers Store Manager & Community Coach

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Rheal Regis

Director of Logistics

Lead Captain

10 Year Logistics Veteran & General Contractor

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Rheal Regis

Director of Logistics

Lead Captain

10 Year Logistics Veteran & General Contractor

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Jevaughn Stewart-Hinds

Director of Media

Lead Captain

Toronto Metropolitan University Film Student

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Jevaughn Stewart-Hinds

Director of Media

Lead Captain

Toronto Metropolitan University Film Student